{"id":18198,"date":"2014-12-03T16:44:39","date_gmt":"2014-12-03T05:44:39","guid":{"rendered":"http:\/\/www.horsemagazine.com\/thm\/?page_id=18198"},"modified":"2015-01-22T11:06:49","modified_gmt":"2015-01-22T00:06:49","slug":"hell-maas-j","status":"publish","type":"page","link":"https:\/\/www.horsemagazine.com\/thm\/whos-who\/hell-maas-j\/","title":{"rendered":"Hell, Maas J."},"content":{"rendered":"<p>Maas J Hell became the Managing Director of the Holsteiner Verband in 1971. In <em>The Holsteiner Horse <\/em>the challenge is outlined:<\/p>\n<p>\u201cTimes were difficult as the German horse breeding trade was recovering very slowly, the demand for horses from the land between the seas gradually began to increase. Business relations were re-established, the auction was redesigned and supported by intensive advertising measures. The internal structure was reorganized so that the costs were covered. At the Equitana equestrian fair held every two years, the Holsteiner horse was put back in the spotlight by means of attractive show performances such as Herbert Bl\u00f6cker and Landgraf\u2019s legendary jump over an amazing height and by means of well-balanced sales collections. At the end of the seventies the volume of business and the turnover had increased to such a level that the almost 100 year old Riding &amp; Driving School had outgrown its premises. Maas J Hell decided to plan an extension, which was ultimately complete in the year 1978 with the aid of breeders and public funds.\u201d<\/p>\n<p>Under Hell\u2019s leadership the annual Neum\u00fcnster stallion licensing and auction became the major event it remains today.<\/p>\n<p>It was Maas J Hell who discovered the stallion that was to transform jumping breeding in Holstein \u2013 Cor de la Bry\u00e8re. He was one of a delegation that traveled to France looking for stallions, and liked the young colt despite knowing nothing about his pedigree. Hell was also instrumental in bring the blood of Alm\u00e9 to Holstein, purchasing two young colts \u2013 Ahorn Z and Athlet Z \u2013 from Zangersheide where Alm\u00e9 stood in the late 70\u2019s and early 80\u2019s. Although he was still the Managing Director of the Verband, these two were both purchased by Hell in his private capacity for the Stud he was establishing.<\/p>\n<p>Maas J Hell terminated his contract in 1981 to concentrate on his private stud.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maas J Hell became the Managing Director of the Holsteiner Verband in 1971. In The Holsteiner Horse the challenge is outlined: \u201cTimes were difficult as the German horse breeding trade was recovering very slowly, the demand for horses from the land between the seas gradually began to increase. Business relations were re-established, the auction was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18266,"parent":14165,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-18198","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/pages\/18198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/comments?post=18198"}],"version-history":[{"count":2,"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/pages\/18198\/revisions"}],"predecessor-version":[{"id":18267,"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/pages\/18198\/revisions\/18267"}],"up":[{"embeddable":true,"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/pages\/14165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/media\/18266"}],"wp:attachment":[{"href":"https:\/\/www.horsemagazine.com\/thm\/wp-json\/wp\/v2\/media?parent=18198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}